Tips to Improve Your Holiday Packaging Design
The holidays are right around the corner and that means the gift-giving season is almost here, which also means that orders for your products will soon begin pouring in. According to the National Retail Federation’s 2019 forecast, 40% of consumers begin their holiday shopping before Halloween is even over, with an estimated $730 billion to be spent between the months of November and December this year alone. What better way to make an impact on your customers — both repeat and new — this holiday season than with a creative holiday packaging design?
Investing in a unique and creative holiday packaging design can be the reason why a new customer becomes a repeat customer, and why a repeat customer remains loyal to your brand. It makes your product stand out amongst the competition and can significantly increase your overall sales. It’s important to take this opportunity to show your customers what sets your brand apart from other organizations in your industry.
Creating a holiday packaging design is an effective way to promote and spark conversation when it comes to your brand. With the continued rise of eCommerce — customers spent just shy of $3 trillion in online shopping in 2018 — and popular shopping days such as Black Friday and Cyber Monday coming up, there’s no better time to make a statement with your packaging than now.
Don’t miss out on this incredible opportunity. The following unique holiday packaging design ideas will help make both your products and company stand out this holiday season.
Custom Box Design
The coolest and most effective way to make an impact on your holiday packaging design this holiday season is by developing a custom box or container. Compared to the other ideas on this list, this option can often be the most costly, but it’s also likely to impress your customers — an investment that will produce significant returns throughout the season.
Electing to design a custom box allows you to add images, text, brand colors, custom die cuts, unique folding options, and much more, which can appeal to your customers and improve their experience in the process. Providing a delightful packaging experience is one of the leading influencers in both the customer’s perception of your product as well as their decision to buy from you again in the future.
When it comes to designing your box, it’s important to be creative. Come up with a design that will really attract your customers’ attention. This could be a combination of holiday-themed designs with company branding incorporated into them. Corrugated packaging allows for many different printing methods, so whether you want to go all-out with a full-color design or want to stick to one color, you have plenty of options.
Holiday-Themed Packing Tape
If you’re interested in improving your holiday packaging design this season but don’t necessarily want to take the leap to design a custom box or container, you might want to consider incorporating holiday-themed packing tape into your packaging design in order to add some holiday flavor.
With endless designs available, holiday-themed packing tape can take even the most basic box, make it more exciting, and even increase the perceived value of the product. It’s an easy and cost-effective way to improve and liven up your packaging this holiday season. Consider using foil-like tape to add some shine, or print a custom holiday message or greeting along the length of the tape. Since you already have to seal your boxes anyway, why not tape them with something creative?
Simple yet noticeable, a custom sticker could be just what you need to spruce up your holiday packaging design. Similar to packing tape, a custom sticker — while easy to incorporate and cost-effective — can turn any ordinary box into something festive..
Stickers allow you to get creative and even brand your packaging. Include your company name or a short slogan to remind your customers who they’re buying from or even just to let them know you appreciate them doing business with you. A custom sticker can be a nice accent piece for your packaging.
Custom Tissue Paper and Void Fill
The neat thing about using custom tissue paper in your design element is that your customers won’t even see it until they actually open their package. It’s a surprise.
For years, tissue paper has commonly been used to keep products safe from scratches and other kinds of wear and tear while they’re going through the shipping process, but why stop there? By adding a creative holiday design to your tissue paper, you can make a positive impact on your customers.
Whether it’s Santa Claus on his sleigh or just a simple holiday greeting, subtle little things like this can make a difference when it comes to customer satisfaction. For that reason, you should consider using custom tissue paper in your holiday packaging design this season.
Another consideration is doing something creative with your void fill material. This one can be tricky, as most void fill can be anything from different types of foam to pieces of fluted board for impact resistance. Depending on the product in the container, you may find a way to elegantly lay out the product and secure it with the void fill. Get creative, but remember that the product’s security comes first here.
Ready to Improve Your Holiday Packaging Design?
A creative holiday packaging design can be an excellent marketing asset if executed correctly. It’ll allow you to pique your customer’s interest and show them your commitment to making their experience as pleasant as possible.
If you have yet to make a move when it comes to your holiday packaging design, don’t fret. Jamestown Containers is here to help. We can work with you to put together a holiday packaging design that will have your customer’s jaws drop upon the arrival of your package. We’re also proud to offer some of the most creative designers and packaging engineers who can work with you to develop a truly custom, visually appealing design.