Custom Printed Corrugated Boxes Delight Customers and Your Bottom Line
Wanting to spruce up your plain brown product boxes? Custom printed corrugated boxes are an inexpensive and durable — yet effective — way to delight your customers and positively impact your bottom line. With most companies now using custom boxes to ship their products, making the switch could help you stay ahead of your competition.
Not sure if custom printed corrugated boxes are worth the investment? Let’s cover the reasons why you should make the switch.
Enhance the Customer Experience
Custom printed packaging is the easiest step you can take to enhance the customer experience. And when your customers are happy, they turn into loyal, repeat consumers. They may even turn into brand ambassadors, recommending your products to their friends and family.
A plain brown box may sufficiently protect your product, but it will never wow your customers. Custom printed packaging can feature your logo, eye-catching colors, and informative messaging that will differentiate you from your competitors. It will also make the customer experience feel more luxurious, adding perceived value that increases the likelihood they’ll buy from you again.
Increase Brand Awareness
Using custom printed corrugated boxes is an easy way to show off your brand to anyone in the supply chain process. Package handlers, delivery drivers, and even your customers’ friends and neighbors will be exposed to your custom messaging. These people may not immediately make a purchase, but your packaging can leave a lasting impression, increasing the likelihood that they’ll buy in the future.
Additionally, there’s been a rise in “unboxing videos” online. As the name suggests, influencers and other individuals receive products from companies and film themselves opening the package. Usually, companies with unique, stand-out packaging and amazing products are featured on these videos, reaching a larger pool of potential customers. They’re a low-cost, high-return way to increase your brand awareness. All you need to do is send a product in a showy box to the right influencer and watch your sales increase.
Enjoy Maximum Durability
Corrugated cardboard is one of the most secure, durable packaging materials on the market. With one layer of fluting between two layers of linerboard, it provides exceptional cushioning for even the most fragile products.
With a structurally sound corrugated box, your customers will be less likely to receive broken products, increasing overall satisfaction with your brand. Your business will also reduce the risk of returns, which saves you money in the long run.
Savor the Extra Money in Your Pocket
Corrugated cardboard is one of the most cost-effective packaging materials on the market, which means you’ll save on manufacturing costs. It’s also an extremely lightweight packaging material, which will decrease transportation costs for your business.
Benefit the Environment and Secure More Customers
When you invest in corrugated packaging solutions, you’ll dramatically reduce your business’ impact on the environment.
Corrugated cardboard is one of the most sustainable ways to ship and present your product to customers. It’s a recyclable material; on average, custom printed corrugated boxes are made from 70% to 90% recycled materials. You can also custom-design your box to fit the product exactly, cutting down on secondary packaging materials and lowering your transportation costs and emissions.
Consumers are looking to buy from businesses that value sustainability. In fact, nearly 80% of American consumers consider sustainability when purchasing products. Switching to sustainable shipping methods is a step in the right direction.
Stay Ahead of the Competition
A lot of small businesses skip customization and opt to use a plain brown box. However, most companies now use custom printed corrugated boxes to ship their products. If you don’t use them, that could set you far behind your competitors.
Small business owners usually think they need to order thousands of units and the cost is just way too high. However, these notions couldn’t be farther from the truth. Once you create the perfect custom corrugated box with a skilled expert, the boxes will pay for themselves over and over again.
Think Outside the Box with Jamestown Container Companies
The boxes you use are just as important as the products they carry. At Jamestown Container Companies, we’re here to help you navigate this space and produce captivating custom printed corrugated boxes that compliment your products.
Jamestown Container Companies started over 65 years ago with a basic brown box, five employees, and the simple idea to design smarter packaging solutions. We’ve since grown into a multi-facility, concept-to-finished-goods corrugated packaging supplier with fantastic customer service and quick turnaround times. From simple brown shipping boxes to colorful custom printed boxes, our expert team can help your business find a solution to your unique packaging goals.
Interested in revamping your packaging? Get in touch with one of our helpful team members here.
