Packaging is often an underappreciated piece of the product marketing puzzle, especially in retail. Whether you are on Amazon or at the local grocery store, your packaging is the last line of defense to grab a consumer’s attention....
You've been told many times before, every aspect of your product's packaging counts. You strive to provide your customers with the best product possible - is your packaging conveying the same message?...
Improper packaging leaves your product vulnerable to damage. Damaged product means lower customer satisfaction and decreased profits! Whether damage occurs during handling, shipping, or while in your warehouse, here are three tips to protect your product throughout the entire process....
During a typical visit to the grocery store, a consumer is exposed to hundreds of different products and advertisements. According to research, consumers spend an average of 27 seconds making a decision in an aisle, making shelf appeal of your product incredibly important....
With a win-win-win strategy that includes partnerships throughout the supply chain, the world’s largest online retailer is collaborating with the industry to optimize packaging design for ecommerce....
