Create Cost-Effective Luxury Packaging with These Simple Tips
Packaging has become more than just a means to protect and transport products. It has evolved into a powerful marketing tool, capable of transforming even the most mundane product into a luxurious and desirable item. In fact, 72% of American consumers say a product’s packaging design will influence their purchasing decision. Creating cost-effective luxury packaging is the first step towards driving new sales and retaining current customers.
Corrugated packaging — often associated with durability and cost-effectiveness — may not be the first choice that comes to mind when thinking about luxury packaging. However, when designed and executed strategically, corrugated packaging can offer an excellent balance between opulence and cost-effectiveness. In this blog, we’ll explore how cost-effective luxury packaging, with a focus on corrugated materials, can elevate your product and create a lasting impression.
1. Start with Quality Corrugated Material
The foundation of any successful luxury packaging project is the choice of corrugated material. It can be transformed into something remarkable using the right design and enhancements. A quality corrugated manufacturer can help you pick high-quality corrugated sheets, preferably with a smooth, printable surface to ensure your packaging looks polished.
2. Keep Sustainability in Mind
If you’re unsure about whether to use corrugated, consider the sustainability benefits your consumers will receive. Millennials and Gen Z are driving 85% of global luxury sales growth, and sustainability is imperative to both of these demographics. Specifically, 73% of Millennials are willing to pay more for a product if it comes from a sustainable or socially conscious brand. As corrugated is one of the most sustainable packaging options, using this material for your packaging is a no-brainer. Though plastic packaging is certainly an option, it might make your product feel less luxurious and attractive to these demographics.
3. Perfect the Design with Your Brand Assets
A lot goes into the design of corrugated packaging, and a big part of it is selecting the right branding for your business. A plain, boring brown box won’t help you stand out in the market. Start by designing an elegant and unique packaging concept that reflects your brand’s identity. Luxury packaging usually opts for minimalist designs, monochromatic color schemes, and upscale typography to create a sophisticated look.
4. Consider Wow-Worthy Additions
Often, luxury brands tend to opt for a colored box which can be customized with their brand colors, font, and other assets. But companies don’t have to stop there. They might also choose to embrace embossing and debossing, which creates a three-dimensional effect on the surface. Similarly, brands might opt for foil stamping — applying a metallic foil to specific areas of the packaging design. This technique can make logos or brand names shine and leave a lasting impression on customers.
Another simple way to wow your customers is to use a specialty finish on your packaging. Matte or soft-touch lamination can make your products stand out and create a luxe feel. These finishes also offer superior protection against scuffs and scratches, ensuring your packaging maintains its luxurious appearance throughout its journey.
5. Work with a High-Quality Luxury Packaging Provider
When aiming to create luxury packaging on a budget, partnering with a high-quality packaging provider is paramount. Jamestown Container, a trusted leader in the industry, has a reputation for delivering top-notch corrugated packaging solutions. With our expertise and dedication to quality, you can ensure that your luxury packaging project will be executed flawlessly, staying within your budget constraints while exceeding your expectations.
We started more than 65 years ago with a basic brown box, five employees, and a simple idea to design smarter packaging solutions. Since then, we’ve grown into a multi-facility, concept-to-finished-goods corrugated packaging supplier with an exceptional reputation for customer service and quick product turnaround times. With an ISO 9001 accreditation, professional affiliations, and extensive experience, we’re ready to take on even the most challenging packaging projects.
Let’s Get Started
We regularly help our clients create simple luxury packaging solutions that don’t break the bank. We’re ready to do the same for you. Reach out to our team for an initial consultation.
