Custom Retail Displays Boost Sales and Increase Brand Awareness
In today’s competitive retail landscape, businesses are constantly searching for innovative ways to grab consumer attention and drive sales. One powerful tool includes custom retail displays. These strategically designed fixtures go beyond traditional shelving units, offering a unique and captivating shopping experience. Here, we’ll delve into the power of custom retail displays and how they can ultimately boost sales.
Advantages of Custom Retail Displays
Enhanced Branding and Visual Identity
Retail displays play a crucial role in attracting customer attention, conveying a brand’s message, and creating a memorable shopping experience. By customizing retail displays to align with a brand’s aesthetics and values, businesses can effectively reinforce their branding and enhance their visual identity.
Targeted Product Presentation
Custom displays allow businesses to strategically showcase particular products or product categories. By featuring specific items prominently and using techniques like lighting, signage, or interactive elements, brands can draw attention to their offerings and increase the likelihood of customer engagement.
Custom displays can also be designed to encourage cross-selling and upselling opportunities. You can arrange complementary or related products together, which prompts customers to consider additional purchases or upgrades.
Improved In-Store Experience
Custom displays can encourage product interaction and hands-on experiences. They provide a more immersive and tactile experience, enabling customers to make informed purchase decisions and develop a deeper connection with the products.
Versatility and Flexibility
Custom retail displays can be designed specifically to meet the unique requirements of a particular product or brand. This allows for a lot of creative freedom in terms of size, shape, and color, ensuring the display aligns perfectly with the branding and aesthetics of the product. However, you do need to be cognizant of any display standards put in place by the retailer.
Tips for Designing Effective Custom Retail Displays
While a great corrugated manufacturer can make any kind of custom retail display, there are certain parameters you have to consider. Many retail locations will only accept “retail ready packaging” that fits into specific characteristics. All retailers will have different requirements for their packaging, but many fall into the same broad categories.
Easy to Identify
Often, excess inventory may sit in the backroom. In these cases, your packaging must be easy to identify, as it will save them time finding the product and getting it on the sales floor.
Easy to Open
An employee must be able to easily open your retail ready packaging, further streamlining the shelving process. Your packaging should not require box cutters or scissors to open.
Easy to Replenish
Stocking one item on the shelf at a time is not an efficient use of the store’s payroll dollars. Retail displays should allow store employees to easily restock multiple items in a single act.
Easy to Shop
Your retail display also needs to take the customer experience into account. The display should be eye-catching and allow the customer easy access to the product.
As mentioned above, some retailers will have certain specific requirements for retail ready packaging. It’s always best to work with an experienced corrugated manufacturer to help you through these unique requirements and characteristics.
Work with Jamestown Container for Your Custom Retail Displays
Need custom retail displays but not sure where to start? Contact the experts at Jamestown Container. We have almost seven decades of experience helping businesses design and develop the best packaging for their needs.
Our helpful team will listen to your needs and help you through every step of the process. But, why should you trust our expertise? The answer is simple: we maintain industry certifications — including an ISO 9001 accreditation — to hold us to the highest standards in manufacturing excellence. We also have professional affiliations that allow us to serve customers with multiple facilities around the globe.