How to Create Stunning Custom PR Boxes - Jamestown Container | Corrugated Packaging Solutions

How to Create Stunning Custom PR Boxes

Wow Potential Customers with Custom PR Boxes

Custom PR boxes are packages that contain carefully selected items, usually sent to social media influencers or other people with a large following. The goal is to introduce your brand to a new audience, encourage customer review, and build relationships with people in the industry.

When it comes to PR boxes, the packaging is just as important as the product it’s shipping. Whether you’re sending items to social media influencers, media members, or writers, you need to make a good first impression. If you get it right, you could expose your company to new audiences, boosting your bottom line.

Your Step-by-Step Guide to Creating Custom PR Boxes

Set a Budget

Before you decide what your box is going to look like, you need to decide what will be inside, who you want to send it to, and what your budget will be for design and shipping. Knowing these facts will help determine the design and size of your package.

Choose Your Material

When it comes to creating custom PR boxes, you’ll have to decide whether you want to use corrugated or cardboard material. It’s usually best to go with corrugated packaging — which consists of a fluted corrugated sheet and one or two flat linerboards. Corrugated packaging is one of the most customizable, cost-effective, and eco-friendly packaging materials on the market today, making it the perfect choice for protecting your products.

Want to learn more about the difference between corrugated and cardboard? Read our in-depth blog here.

Create Your Structural Prototype

There’s a lot that goes into creating a prototype for your custom PR boxes, and it’s a necessary step to ensure you deliver an amazing experience to the end-consumer. During this process, you’ll consider how you want your products to appear in the box and create dimensions based on your decision.

At this point, you can also explore implementing corrugated die-cuts or custom foam inserts to your packaging, which help keep your products in place during shipment. These also ensure your products aren’t damaged during their trip, and provide a more appealing presentation to the recipient compared to packing peanuts or bubble wrap.

Quick tip: Consider adding an extra touch. Depending on what your company sells, you could add an extra piece of swag to go along with your product. If you sell sunglasses, for example, you might include a cleaning cloth or cleaning solution to go along with them.

Decide on Your Printing Process

Now that you’ve figured out the dimensions of the box, it’s time for the fun part — creating the graphics! First, you’ll need to decide which printing process you’ll want to use. You can choose between direct flexo printing, digital printing, and label printing and mounting.

Direct flexo printing is a commonly used method that allows for high-quality, cost-effective printing on corrugated packaging. It uses a print plate (similar to a stamp) to transfer ink and apply your graphics directly onto your packaging material.

Digital printing uses laser or inkjet technology to print a digital image directly onto the substrate. This process doesn’t require creating plates, so changes to your design can be made quickly. Digital printing produces vibrant colors and is well-suited for creating intricate design elements, such as smooth gradients and shadows without compromising quality.

You might also choose to print your design onto a label and then mount it to the final packaging. Depending on your preference, you can print large format labels for complete coverage or spot labels to accentuate certain aspects of your design. Labeling is a great choice if you are looking for unique finishes, like soft touch, foil stamping, metallic inks, or embossing.

Finalize Your Graphics

You can include custom text, graphics, or other elements on your box once the structural design is finished. Don’t forget to add fun designs or text on the inside of the box, as well!

Approve the Final Prototype

Once you’re happy with how everything looks, you’re ready to approve the final prototype. From here, you can start mass-producing your custom PR boxes and send them out into the world for everyone to see.

Work with Jamestown Container for Your Custom PR Boxes

When you need custom PR boxes that delight the end-consumer, turn to Jamestown Container for help. We have almost seven decades of experience helping people like you design and develop the best packaging for their needs.

Our helpful team listens to you through every step of the process to ensure you’re getting exactly what you asked for. We maintain industry certifications — including an ISO 9001 accreditation — to hold us to the highest standards. We also have professional affiliations that allow us to serve customers with multiple facilities across the globe.

We work hard every day to be a top corrugated packaging and shipping supplies specialist so you can get back to focusing on what matters most — your business. Whether you need custom PR boxes, retail packaging and displays, foam packaging, or another type of packaging solution, we’ve got you covered. Reach out to us today to learn how we can help you.